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SAN DIEGO–(Company WIRE)–
Bumble Bee Seafoods has been regarded by NOSH.com’s yearly “Best Of” Awards for the daring and refreshing re-design and style of the brand’s iconic tuna cans, pouches and snack kits. Every single yr, NOSH’s once-a-year “Best Of” Awards are presented to honor the corporations, manufacturers, men and women, items, suggestions and trends that are shaping the food stuff marketplace.
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Bumble Bee Seafoods Awarded by NOSH.com for Most effective New Packaging Re-Layout of 2020 (Photograph: Small business Wire)
“Our new offer style is really a reflection of what our people told us they wanted,” defined Amanda Baiada, Director of Integrated Promoting at Bumble Bee. “Consumers questioned for packaging that would make it less complicated for them to shop with an emphasis on messages about flavor and health and wellness added benefits.”
The package deal re-layout was established by San Diego’s Bex Manufacturers. Bumble Bee and Bex Makes commenced do the job on the re-design in June 2019 with a collection of customer aim teams. The new design attributes the slogan “Bee Perfectly for Life” as a nod to the brand’s re-imagined health and wellness positioning and to the shiny upcoming of the company. The new offer started to debut on grocery shop shelves in April 2020.
“With the new layout, we aimed to honor the heritage of what Bumble Bee has stood for, but also take into account how the corporation is increasing and innovating,” said Becky Nelson Dahl, Spouse at Bex Makes. “Bumble Bee required to refresh and modernize the bundle to make the products pop on the cabinets.”
The new package deal style is part of a collection of strategic investments that the 120-yr-old seafood enterprise has created this year on a daring journey of manufacturer transformation. More than the summer time, Bumble Bee showcased the new design in a floor-breaking new television and digital promotion campaign regarded as “Indeed! Bumble Bee!,” the first significant advertising campaign for the manufacturer in years. The marketing campaign centers on touting tuna’s quite a few positive aspects and inquiring buyers reconsider the ways they historically utilised Bumble Bee’s products and solutions.
ABOUT THE BUMBLE BEE SEAFOOD Enterprise
The Bumble Bee Seafood Corporation is passionately pursuing its goal of feeding people’s lives by way of the electric power of the ocean. The iconic 120-12 months-aged fishing corporation continually aims to supply delectable, healthy and very affordable foods to people although doing work tough to come across new ways to shield the ocean and those people that count on it. Bumble Bee is firmly anchored in a commitment to hook up the planet to the ocean by re-defining sourcing, developing and making the most of items from and influenced by the ocean.
Bumble Bee’s full line of seafood and specialty protein goods are marketed in the U.S., Canada and around 50 markets globally under major makes which include Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, Wild Selections® and Beach front Cliff®. For far more information about the business, take a look at TheBumbleBeeCompany.com. For products information, go to www.BumbleBee.com.
Resource: Bumble Bee Seafood Organization