Has Virgin Pulse’s Acquisition of Welltok Created a New Kind of Care Navigator? – The Health Care Blog

By JESS DaMASSA, WTF HEALTH

Virgin Pulse has been a significant title in workplace wellness for a long time – doing the job with health plans and employers (like 25% of the Fortune 500) to supply treatment navigation, properly-becoming companies, health coaching and obtain to digital health issue remedies for decades. Nevertheless, it raised some eyebrows at the close of final year when it declared its acquisition of data-pushed wellness organization, Welltok. So, what transpires when a person of the most important names in worker wellbeing all of a sudden has entry to a dataset of 250M healthcare shoppers? Virgin Pulse’s CEO Chris Michalak stops by to talk about the value of that data, which he believes will not only turbo-demand Virgin Pulse’s engagement prices, but also give new strategies for the business to serve as a “full-on navigation capability” for companies, programs, and health programs.

As Chris puts it, Virgin Pulse has normally been an “engagement company” but the addition of Welltok’s details turns it into an “activation enterprise.” As Virgin Pulse carries on to companion up with digital health level alternatives, convey digital therapeutics into the fold, and make-out key treatment interactions as a guide stream, the platform Chris describes starts off to audio more and more like a navigation small business that competes with the likes of Accolade or Integrated Health. Will Virgin Pulse just one-working day dip into main care themselves and add their very own virtual treatment companies? Will they develop their personal electronic therapeutics with facts derived from that prosperous Welltok databases? We get into the ‘what’s next’ for the business enterprise as it integrates its most up-to-date acquisition and seeks to gain more C-suite focus from employers looking for to better take care of their employees’ obtain to healthcare advantages.