A potable called Mona Vie supplies a healthy drink product. The ingredients of this beverage are acai berry pulp powder, puree and fruit concentrates that are blended in it. Bilberries, black chokeberries, wolfberries and acerola cherry and other fruits are used in its preparation. Some fruits that act as antioxidants are also used, thus this drink serves the purpose of antioxidants, and it’s also useful for diabetic patients and works as dietary supplements.
This drink is marketed by the strategies of MLM or multilevel marketing for its distribution or promotion. Lists of family and contacts are promoted for marketing purpose. The packaging of the product is done in attractive color bottles to draw the customer’s attention. Mona Vie also has varieties of beverages that are MonaVie Original, MonaVie Active Blend, MonaVie Kosher Blend and MonaVie Pulse Blend. Gel based product comprises of Mona Vie active gel pack and Mona Vie gel packs.
Acai pulp and powder that are the promoted by the beverage unit are dried in the freezer so as to retain its nutrition. This potable is made up if white grape, apple, acerola, aronia, purple grape, cranberry, wolfberry, pomergranate, lychee, camu camu, pear, banana, bilberry, passion fruit, apricot, prune, kiwifruit, blueberry, citric acid, sodium benzoate, esterfied fatty acids and finally d-glucosamine hydrochloride.
Although this product is marketed strategically by many frauds have been found. The complains of manufacturing are summarized as follows: Acai berries are not fetched from Sambazon where the best berries grow, Acai is not dried by freezing to 100%, a mixture of acai powder and acai puree is used as an ingredient. There have also been complains of marketing and distribution strategy but still the juice has received good reviews from its customers thereby attaining success. The reviews about Mona Vie are all concerned with its sincerity as it’s a unique product. The benefits offered by the product makes it popular among juices. People should include this beverage in their daily diet for good results.
A proper training is given to the low level distributors for effective marketing. One should be careful of Mona Vie online training as they are not that useful and also charge money. Earlier brochures were used as marketing strategy that contained information about the product and different means to get it. Although the drink has many benefits not all confirmed with this, Brag Hart was one of them. He was a great spokesperson and was quite against by the product being tagged as super drink.
The benefits offered by the drink have not been able to cover the dissatisfaction of the consumers which have been rising for quite some time. The main complain is, the fight against the cost of the bottle and the quantity available against this cost. For good results 2 ounces should be consumed in the day and 1 ounce in the night but the bottle is of 25 ounce thus it gets over within a week. The bottle costs around $30 to $40 and people feel that the quantity given is not adequate at this price.