If you just started a dental practice and you’re wondering how to get more new patients to your dental practice, then you’re in luck. We will discuss how to grow a dental practice by getting patients to stay, pay, and refer using 21 effective healthcare marketing strategies.
More new dental practices are coming on the scene every year, while patients go to the dentist less and less.
Create an Optimized, Responsive Website
First impressions are everything. Your website can’t simply be a generic website that a large dental marketing company created by copying the site from thousands of others. Websites are meant to be engaging and interactive, but dentists often overlook this. When someone visits your website, you need to have everything in place to convert that visitor into a new patient.
Highlight patient testimonials on your website and social media accounts to help build trust with future patients.
Remember, your website isn’t for you. It is for your potential patients and existing patients. Try and put yourself in their shoes. Doing so will help you have a website that converts.
Make your clinic digitalized.
Dental Practice Management Software is software that helps manage dental practices. In addition, The system manages patient records, schedules and appointments, checkups and more. Dental practice management software simplifies the process of running a successful practice.
Stand Out from the Crowd
Attracting patients to a new practice can be difficult if you don’t stand out from the crowd. Depending on where you’re located, there could be several dental practices to choose from in your area.
You can differentiate yourself by developing a unique selling proposition (USP) for your brand as part of your dental marketing strategy. A lot of practices go for the “luxury dentistry” USP to help them stand out. Although, you can also dig into your specialities, such as:
Oral sleep appliances
It’s a great idea to focus on your unique services and other things that differentiate you, such as after-hours or emergency dentistry. Make it prominent in your dental marketing materials, including social media and your website.
Sponsor Local Events
One of the most effective methods to attract patients to a new practice is to get involved in the community!
Sponsoring local events is a great strategy for your dental marketing plan. For example, become a sponsor for a charity event or community organization.
Search Engine Optimization (SEO)
SEO is no longer the simple “stuff it with keywords” strategy. It isn’t even a ‘the most backlinks win’ strategy anymore.
SEO has evolved to where you likely need the help of a professional.
The truth is unless you are in a small town or a very non-competitive area, you likely won’t rank well in the search results unless you have an effective and well-thought-out SEO strategy that you pay attention to on an ongoing basis.
You want to ask any person or company you are considering hiring for SEO: what is an appropriate and realistic goal concerning SEO? Ultimately, the goal should be to drive revenue growth through an increased online presence. How does that happen? By getting more new patients.
Focus On Getting Positive Reviews
Positive reviews are a must if you want to get new dental patients choosing your dental office in online searches. Dental practices that don’t prioritize reviews have no online reviews to speak of. Here’s the hard truth about that:
Nobody is going to choose a dentist with no reviews over a dentist with dozens of positive reviews. Your online reputation is so critical and paramount in your digital presence that it could take you from average production volume to as full as you want to be.
The truth is, reviews are the number one factor people consider when making a purchase decision.
To get new dental patients to schedule treatment, directory listings are low-hanging fruit. People searching for dental offices in an online directory are just the kind of patients you want to target. They either don’t have a dentist or are looking to switch.
So, make sure you have listings on Yelp, Better Business Bureau, HealthGrades, Vitals, Angie’s List, and any other directory you can think of. More importantly, make sure your listings on these sites are completely consistent.
Improve your dental lab design and equipment
The primary benefit of a good dental lab design and equipment is that it negates the time and cost of planning and building a lab workplace. Nowadays, a modular constructed workstation allows the flexibility and versatility of personalized design and expansion when necessary. It also makes much better use of space. Dental Technology is an advanced technology that dental technicians use to provide professional service to their patients. Every patient’s need is different. However dental technology allows for each need to be fulfilled.
Distribute Press Releases
If you want to attract patients to a new practice, press releases are a great place to start. They are an important part of many dental marketing campaigns. I’m not talking about “Hey, we’re in business!” notifications. Send press releases about subjects that interest people.
Pay-Per-Click Advertising (PPC)
Google Ads is the largest pay-per-click (PPC) platform. PPC is one of the most common marketing ideas for dentists you hear about. With Google, PPC ads appear above organic search results, making it easy for your target audience to see them.
We wrote a post recently about using a local PPC management company for your paid advertising, so make sure to check that out.
Seek Patient referrals With A Patient Referral Program
First, let’s agree that if a current patient refers someone to you, you’re likely to get that business. Someone testifying to your excellence as a dental practitioner, such as a satisfied patient, will convert someone into a new patient for you in much less time than it would take for you to convince them yourself.
Patient referrals are a great way to get more patients into your practice, even if you are starting out. Those first few patients you get will serve as an essential voice in attracting more patients during your first year.
There are a lot of dental referral program ideas you can try. Encourage patients by offering a referral bonus program, such as a free cleaning or a special discount whenever they refer a friend. All you have to do is hand out a simple referral card at the end of the appointment that explains the deal.
You might also consider a referral program where if a patient refers a friend, and that friend books an appointment (and actually shows up), you reward the referring patient with free movie tickets or another valuable freebie.
Even if you don’t have a single patient yet, you can always use the strategy with your employees. They probably have plenty of friends and family in town, so encourage them to refer to your practice.
It may seem old-fashioned to focus on word-of-mouth marketing, but in the Internet age, even word-of-mouth marketing isn’t what it seems. It may seem simple. Be a great dentist and patients will refer new patients to you. With the power of the Internet, you can take it a few steps further.