DKT’s tailored advertising and marketing and programmatic outreach offers a key demographic vital facts, contraceptive selections, and health autonomy
WASHINGTON, August 09, 2021–(Organization WIRE)–In mild of Worldwide Youth Working day on August 12th, DKT Intercontinental, one of the premier providers of sexual and reproductive health items and providers in the producing planet, shares its current world wide initiatives targeting youth to improve general consciousness and usage of relatives scheduling. To lower misinformation, encourage healthy choice-making and enhance good attitudes pertaining to spouse and children preparing, DKT educates health industry experts on area reproductive health rules, encourages items with peer-to-peer outreach and media programming, and leverages social media platforms to offer crucial data and sources.
“Around the earth and primarily in acquiring nations, quite a few youthful persons are neither enrolled in academic applications nor go to institutions that deliver sexual training. Investing in advertising and marketing and programming that draws in younger older people is very important as it presents them the possibility to define their reproductive futures,” claims Chris Purdy, CEO of DKT International.
“In DKT’s social advertising campaigns aimed at youth, we make use of unique messaging to guarantee youth experience witnessed, heard, and supported in their sexual and reproductive life. Transparency surrounding the discussion of condoms, beginning regulate, STI testing, HIV, being pregnant, and additional is key.”
Outreach, education and learning, and youth-centered programming in the 90 countries DKT serves is exemplified in the handful of new examples below:
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In the Philippines, DKT just lately partnered with the Philippine Obstetrical and Gynecological Culture (POGS) Task Drive for Family Arranging and done a webinar which attained just about 600 OB/GYNs nationwide speaking about reproductive health legislation, particularly about provisions on teenagers’ entry to family members scheduling. Moreover, DKT models, PREMIERE Condoms and EZ Lubricating Jelly sponsored this year’s edition of the once-a-year Pleasure Month campaign, in an work to communicate right with the LGBTQ+ group and particularly the youth demographic. The online party entitled, “#PrideStartsWithU” was structured by Loveyourself, a volunteer group that offers HIV tests, counseling, and treatment for the LGBTQ+ community, with a concentrate on youth achieve and educating on STIs, HIV, sexuality and gender.
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In the Democratic Republic of Congo (DRC), DKT begun recurrent area advertising actions for a person of their latest contraceptive brand names in the area, Stylish Condoms, by teaching youth ambassadors to produce interest as a result of gaming and goodies. This exercise permitted youth ambassadors to offer 6,500 pieces (130 bins of 50 condoms) in 3 days in the capital city of Kinshasa. On top of that, DKT carried out consumer study in the port town of Matadi to examine drugstore operators’ degree of knowledge, excellent of details, and stage of “youth friendliness” when assisting a younger customer. Crucial to the operation, DKT utilized their youth ambassadors who acted as customers traveling to drugstores and inquiring inquiries, these as what goods to use after sexual intercourse, how to use the crisis pill or the oral contraceptive pill, and so on.
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In Indonesia, DKT hosted a webinar for midwives all over the spring and summer months. The webinar aimed to teach millennial midwives and commemorate Hari Bidan Nasional (Countrywide Midwives Day). Additionally, DKT Indonesia promoted their youth plan, Berani Berencana on social media, garnering in excess of 4 million impressions.
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In Brazil, DKT ongoing to increase the existence of their contraception model, Prudence, in Gen Z and Gen Y audiences as a result of their ‘Primeiro Prudence’ campaign on MTV Brasil’s “DE FÉRIAS COM O EX – BRASIL.” The well known condom manufacturer sponsored parties and games for the fact display members with four episodes containing brand name installations/sponsorships.
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In Anglophone West Africa (AWA), just about 200 students attended a DKT occasion in Montserrado county the place a Sex Ed lecture and Q&A was accompanied by a spelling bee, a quizzing competitors, and a leading of contraception movies. Moreover, the DKT brand name, Lydia Write-up Pill, a “early morning just after tablet,” was promoted by using radio jingles on youth tunes stations.
“By reaching youth with messaging they can relate to and contraceptive choices that most effective suit their many lifestyles, we are equipped to integrate sexual and reproductive health very best techniques into this crucial demographic’s life,” provides Purdy. “Also, data and contraceptive items give youth the ability to management if and when they want to have young children – a truly lifestyle-altering and empowering decision.”
Because 1989, DKT International’s core mission has been to present harmless and affordable options for family members organizing and HIV prevention by means of social promoting in underserved countries during Latin The usa, Africa, and Asia.
View source edition on businesswire.com: https://www.businesswire.com/news/residence/20210809005530/en/
Contacts
Katherine Ladner
646.964.4446
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